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Supporting
Bhutan’s Mindful Economy

We work alongside the Gelephu Mindfulness City Authority and national partners to help shape an emerging economic ecosystem—one that’s grounded in Gross National Happiness, sustainability, and long-term wellbeing. 

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What is the Fourth Sector Group Bhutan?

Fourth Sector Group Bhutan supports Bhutan’s efforts to build a more mindful and purpose-driven economy by helping strengthen the systems, partnerships, and capabilities needed for long-term impact. 

Working alongside the Gelephu Mindfulness City Authority and Bhutanese partners, 4SG contributes international experience in ecosystem development, cross-sector collaboration, and for-benefit enterprise — adapted to Bhutan’s context and guided by the principles of Gross National Happiness. 

A For-Benefit Enterprise

What is for-benefit?

For-benefit enterprises are businesses designed to create social and environmental value alongside financial sustainability. Rather than focusing only on profit, they aim to generate long-term value for people, communities, and the wider environment. 

PROFIT

Financial
sustainability

PEOPLE

Social Values

PLANET

Environmental
Stewardship

PURPOSE

Embedded by design

PROFIT

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Why Bhutan?

Bhutan offers a rare starting point for rethinking how economies can work.

Guided by Gross National Happiness, the country has long prioritised balance—between economic growth, cultural preservation, environmental protection, and overall wellbeing. Gelephu Mindfulness City builds on this foundation. It creates space to put these ideas into practice, shaping a forward-looking model for development that stays deeply rooted in Bhutanese values. 

Our Focus Areas

We support ecosystem development through collaboration, knowledge sharing, and strategic support: 

For-benefit

Translating fourth-sector principles, supporting for-benefit enterprises and innovation ecosystems   practical models

Partnerships

Building values-aligned international partnerships  

Coordination

Strengthening coordination across sectors and institutions  

Learning

Contributing to GNH-aligned learning, research, and systems design 

Feature

In this special conversation hosted by Bhutan Broadcasting Service, Heerad Sabeti, CEO of the Fourth Sector Group joins representatives from GMC, Druk Holding and Investments (DHI) and Pelsung to discuss the future of Bhutan’s emerging innovation ecosystem and the role of for-benefit enterprise in shaping long-term economic and social well-being.

Get Involved

Ways to Engage 

For Governments & Institutions

Work with us on policy, systems design, and institutional development. 

Organisations & Partners

Support the growth of for-benefit enterprises and innovation ecosystems.

For Practitioners & Researchers

Contribute to research, knowledge-exchange, and pilot initiatives.

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Help support Bhutan’s emerging mindful economy through aligned partnership, learning, and collaboration 

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